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Marketing Research : an applied orientation / Naresh K. Malhotra, Satyabhusan Dash.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Chennai : Pearson, c2016 [Impression 2018].Edition: 7th edDescription: xxx, 968 p. : some coll. ill. ; 28 cmISBN:
  • 9789332555693
Subject(s): DDC classification:
  • 23 658.83 MAM 2016
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