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Marketing Research : an applied orientation /

Malhotra, Naresh K.

Marketing Research : an applied orientation / Naresh K. Malhotra, Satyabhusan Dash. - 7th ed. - Chennai : Pearson, c2016 [Impression 2018]. - xxx, 968 p. : some coll. ill. ; 28 cm.

Include index and references

ISBN: 9789332555693

Subjects--Topical Terms:
Marketing research
Marketing research--Methodology
Consumers--Research

Dewey Class. No.: 658.83 / MAM 2016

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