Normal view MARC view ISBD view

Marketing Management / (Record no. 438)

MARC details
000 -LEADER
fixed length control field	01050nam a2200349 a 4500
001 - CONTROL NUMBER
control field	010894779
003 - CONTROL NUMBER IDENTIFIER
control field	UkOxU
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20221220111821.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	221220s2016 eiia 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789332557185
040 ## - CATALOGING SOURCE
Original cataloging agency	OX/U-1
Transcribing agency	BD-SpBAUS
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	23
Classification number	658.8
Author mark and year	KOM 2016
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number	D0501345247
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number	10894779
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number	10894779
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip.
9 (RLIN)	853
245 10 - TITLE STATEMENT
Title	Marketing Management /
Statement of responsibility, etc.	Philip Kotler and Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement	15th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Chennai :
Name of publisher, distributor, etc.	Pearson,
Date of publication, distribution, etc.	c2016
300 ## - PHYSICAL DESCRIPTION
Extent	xxvi, 756 p. :
Other physical details	ill. ;
Dimensions	26 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and indexes
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management
9 (RLIN)	1047
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Keller, Kevin Lane
9 (RLIN)	1048
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title	Prentice-Hall series in marketing
9 (RLIN)	1049
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books
Suppress in OPAC	No

Holdings
Source of classification or shelving scheme	Not for loan	Home library	Current library	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type	Shelving location	Date last checked out
Dewey Decimal Classification	Not For Loan	BAUST Central Library	BAUST Central Library	08/18/2020	Modern	1058.00		658.8 KOM 2016	11522	12/20/2022	C-1	12/20/2022	Books
Dewey Decimal Classification		BAUST Central Library	BAUST Central Library	08/18/2020	Modern	1058.00		658.8 KOM 2016	11520	10/08/2023	C-2	10/08/2023	Books	General Stacks
Dewey Decimal Classification		BAUST Central Library	BAUST Central Library	02/05/2019	Mullick Brothers	1098.00		658.8 KOM 2016	10308	10/08/2023	C-3	10/08/2023	Books	General Stacks
Dewey Decimal Classification		BAUST Central Library	BAUST Central Library	02/05/2019	Mullick Brothers	1098.00		658.8 KOM 2016	10309	10/08/2023	C-4	10/08/2023	Books	General Stacks
Dewey Decimal Classification		BAUST Central Library	BAUST Central Library	04/04/2017	Parama	899.00		658.8 KOM 2016	7728	10/08/2023	C-5	10/08/2023	Books	General Stacks
Dewey Decimal Classification		BAUST Central Library	BAUST Central Library	04/04/2017	Parama	899.00	1	658.8 KOM 2016	7736	09/02/2024	C-6	10/08/2023	Books	General Stacks	08/21/2024
Dewey Decimal Classification		BAUST Central Library	BAUST Central Library	02/05/2019	Mullick Brothers	1098.00		658.8 KOM 2016	10306	10/08/2023	C-7	10/08/2023	Books	General Stacks
Dewey Decimal Classification		BAUST Central Library	BAUST Central Library	02/05/2019	Mullick Brothers	1098.00		658.8 KOM 2016	10305	10/08/2023	C-8	10/08/2023	Books	General Stacks