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Marketing Management /

Kotler, Philip.

Marketing Management / Philip Kotler and Kevin Lane Keller. - 15th ed - Chennai : Pearson, c2016 - xxvi, 756 p. : ill. ; 26 cm - Prentice-Hall series in marketing .

Includes bibliographical references and indexes

ISBN: 9789332557185

Subjects--Topical Terms:
Marketing--Management

Dewey Class. No.: 658.8 / KOM 2016

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