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Services Marketing : integrating customer focus across the firm /

Services Marketing : integrating customer focus across the firm / Valarie A. Zeithaml ... [et al.]. - 7th ed. - New York : McGraw-Hill Irwin, c2018. - xxxvi, 582 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9789353160777 9353160774

LCCN: 2011051073

Nat. Bib. No.: GBB206136 bnb

Subjects--Topical Terms:
Service industries--Marketing.
Customer services.
Marketing.

LC Class. No.: HD9980.5 / .Z45 2013

Dewey Class. No.: 658.8 / SER 2018

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