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1.
Services Marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz & Jayanta Chatterjee. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston ; London : Pearson Education, c2011 [Impression 2017]
Availability: Items available for loan: BAUST Central Library (3)Call number: 658.8 LOS 2011, ... Items available for reference: BAUST Central Library: Not For Loan (1)Call number: 658.8 LOS 2011.

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2.
Services Marketing : integrating customer focus across the firm / Valarie A. Zeithaml ... [et al.]. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : McGraw-Hill Irwin, c2018
Availability: Items available for loan: BAUST Central Library (3)Call number: 658.8 SER 2018, ... Items available for reference: BAUST Central Library: Not For Loan (1)Call number: 658.8 SER 2018.

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