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1.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller ... [et...al] by
Edition: Fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Publisher: Hoboken, NJ : Pearson, c2020
Availability: Items available for reference: BAUST Central Library: Not For Loan (1)Call number: 658.827 STR 2020.

2.
Strategic Brand Management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston, [Mass.] ; London : Pearson, c2015
Availability: Items available for loan: BAUST Central Library (3)Call number: 658.827 KES 2015, ... Items available for reference: BAUST Central Library: Not For Loan (1)Call number: 658.827 KES 2015.

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