Entry Personal Name

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 907

003 - CONTROL NUMBER IDENTIFIER

• control field: BD-SpBAUS

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20221212091311.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 221212|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: BD-SpBAUS
• Transcribing agency: BD-SpBAUS

100 ## - HEADING--PERSONAL NAME

• Personal name: Parameswaran , Ambi M. G

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (BD-SpBAUS)377: Keller, Kevin Lane, 1956- 18, Strategic brand management :, c2015.