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International Marketing /

Cateora, Philip R.

International Marketing / Philip R. Cateora, Mary C. Gilly & John L. Graham. - 16th ed. - New York : McGraw-Hill Education ; c2013 [Reprint 2018]. - xxxiii, 638 p. : ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9789387432321

LCCN: 2010020200

Nat. Bib. No.: GBB085807 bnb

Subjects--Topical Terms:
Export marketing.
International business enterprises.

LC Class. No.: HF1416 / .C375 2011

Dewey Class. No.: 658.84 / CAI 2013

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