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Services Marketing : people, technology, strategy /

Lovelock, Christopher H.

Services Marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz & Jayanta Chatterjee. - 7th ed. - Boston ; London : Pearson Education, c2011 [Impression 2017]. - xxi, 683 p. : ill. ; 25 cm.

include index

ISBN: 9788131759394

Nat. Bib. No.: GBB011465 bnb

Subjects--Topical Terms:
Service industries--Marketing.
Professions--Marketing.

Dewey Class. No.: 658.8 / LOS 2011

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