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Principles of marketing /

Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 16th ed - Englewood Cliffs ; London : Pearson, c2016 - 7310p : ill. ; 24 cm

Includes bibliographical references

ISBN: 9781292092485 1292092483

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / KOP 2016

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