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008 241020s2022 ii a|||| |||| 001 0 eng d
020 _a9789356062665
040 _aBD-SpBAUS
_cBD-SpBAUS
041 _aeng
082 _a658.8
_bMAR 2022
245 _aMarketing Management /
_cPhilip Kotler ... [et al.].
250 _a16th ed.
260 _aChennai :
_bPearson,
_cc2022
300 _axxxiii, 596 p. :
_bill. ;
_c26 cm.
504 _aIncludes index and reference
650 _aMarketing -- Management
_92210
700 _aKotler, Philip
_92050
942 _2ddc
_cBK
_n0
999 _c908
_d908