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020 _a9789332555693
040 _aBD-SpBAUS
_cBD-SpBAUS
041 _aeng
082 _223
_a658.83
_bMAM 2016
100 _aMalhotra, Naresh K.
_9922
245 _aMarketing Research :
_ban applied orientation /
_cNaresh K. Malhotra, Satyabhusan Dash.
250 _a7th ed.
260 _aChennai :
_bPearson,
_cc2016 [Impression 2018].
300 _axxx, 968 p. :
_bsome coll. ill. ;
_c28 cm.
504 _aInclude index and references
650 _aMarketing research
_9923
650 _aMarketing research--Methodology
_91586
650 _aConsumers--Research
_91587
700 _aDash, Satyabhusan
_9925
942 _2ddc
_cBK
_n0
999 _c667
_d667