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| 001 | 010894779 | ||
| 003 | UkOxU | ||
| 005 | 20221220111821.0 | ||
| 008 | 221220s2016 eiia 001 0 eng d | ||
| 020 | _a9789332557185 | ||
| 040 |
_aOX/U-1 _cBD-SpBAUS |
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| 041 | _aeng | ||
| 082 |
_223 _a658.8 _bKOM 2016 |
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| 092 | _aD0501345247 | ||
| 092 | _a10894779 | ||
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| 100 | 1 |
_aKotler, Philip. _9853 |
|
| 245 | 1 | 0 |
_aMarketing Management / _cPhilip Kotler and Kevin Lane Keller. |
| 250 | _a15th ed | ||
| 260 |
_aChennai : _bPearson, _cc2016 |
||
| 300 |
_axxvi, 756 p. : _bill. ; _c26 cm |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aMarketing _xManagement _91047 |
|
| 700 |
_aKeller, Kevin Lane _91048 |
||
| 830 | 0 |
_aPrentice-Hall series in marketing _91049 |
|
| 942 |
_2ddc _cBK _n0 |
||
| 999 |
_c438 _d438 |
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