000 01019nam a2200337 a 4500
001 019385546
003 UkOxU
005 20221213114114.0
008 111212s2018 ii a b 001 0 eng
010 _a2011051073
015 _aGBB206136
_2bnb
020 _a9789353160777
020 _a9353160774
035 _a(Uk)016014479
040 _aStDuBDS
_beng
_cStDuBDS
_dUk
041 _aeng
042 _aukblsr
050 0 0 _aHD9980.5
_b.Z45 2013
082 0 0 _223
_a658.8
_bSER 2018
245 1 0 _aServices Marketing :
_bintegrating customer focus across the firm /
_cValarie A. Zeithaml ... [et al.].
250 _a7th ed.
260 _aNew York :
_bMcGraw-Hill Irwin,
_cc2018.
300 _axxxvi, 582 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aService industries
_xMarketing.
_9910
650 0 _aCustomer services.
_9962
650 0 _aMarketing.
_9854
700 _aZeithaml, Valarie A.
_9963
942 _2ddc
_cBK
_n0
999 _c395
_d395