Marketing Management / 
Philip Kotler ... [et al.]. 
 - 16th ed. 
 - Chennai :  Pearson,   c2022 
 - xxxiii, 596 p. :  ill. ;  26 cm. 
<br/><br/>Includes index and reference 
<br/><br/><label>ISBN: </label>9789356062665 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR 2022