TY  - BOOK
AU  - Malhotra, Naresh K.
AU  - Dash, Satyabhusan
TI  - Marketing Research : : an applied orientation 
SN  - 9789332555693
U1  - 658.83 23
PY  - 2016/// [Impression 2018]
CY  - Chennai
PB  - Pearson
KW  - Marketing research
KW  - Marketing research--Methodology
KW  - Consumers--Research
N1  - Include index and references
ER  -