Malhotra, Naresh K. <br/><br/>
Marketing Research :   an applied orientation / 
Naresh K. Malhotra, Satyabhusan Dash. 
 - 7th ed. 
 - Chennai :  Pearson,  c2016 [Impression 2018]. 
 - xxx, 968 p. :  some coll. ill. ;  28 cm. 
<br/><br/>Include index and references 
<br/><br/><label>ISBN: </label>9789332555693 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Methodology<br/>Consumers--Research
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAM 2016