TY  - BOOK
AU  - Kotler,Philip
AU  - Keller, Kevin Lane 
TI  - Marketing Management
SN  - 9789332557185
U1  - 658.8 23
PY  - 2016///
CY  - Chennai
PB  - Pearson
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -