Kotler, Philip. <br/><br/>
Marketing Management / 
Philip Kotler and Kevin Lane Keller. 
 - 15th ed 
 - Chennai :  Pearson,  c2016 
 - xxvi, 756 p. :  ill. ;  26 cm 
 - Prentice-Hall series in marketing .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOM 2016