TY  - BOOK
AU  - Cateora,Philip R.
AU  - Gilly,Mary C.
AU  - Graham,John L.
TI  - International Marketing
SN  - 9789387432321
AV  - HF1416 .C375 2011
U1  - 658.84 22
PY  - 2013/// [Reprint 2018]
CY  - New York
PB  - McGraw-Hill Education
KW  - Export marketing
KW  - International business enterprises
N1  - Includes bibliographical references and index
ER  -