International Marketing /
Philip R. Cateora, Mary C. Gilly & John L. Graham.
- 16th ed.
- New York : McGraw-Hill Education ; c2013 [Reprint 2018].
- xxxiii, 638 p. : ill. ; 28 cm.
Includes bibliographical references and index.
9789387432321
2010020200
GBB085807 bnb
Export marketing. International business enterprises.