Cateora, Philip R.

International Marketing / Philip R. Cateora, Mary C. Gilly & John L. Graham. - 16th ed. - New York : McGraw-Hill Education ; c2013 [Reprint 2018]. - xxxiii, 638 p. : ill. ; 28 cm.

Includes bibliographical references and index.

9789387432321

2010020200

GBB085807 bnb


Export marketing.
International business enterprises.

HF1416 / .C375 2011

658.84 / CAI 2013