TY  - BOOK
AU  - Zeithaml, Valarie A.
TI  - Services Marketing: integrating customer focus across the firm 
SN  - 9789353160777
AV  - HD9980.5 .Z45 2013
U1  - 658.8 23
PY  - 2018///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  - Includes bibliographical references and index
ER  -