Services Marketing :  integrating customer focus across the firm / 
Valarie A. Zeithaml ... [et al.]. 
 - 7th ed. 
 - New York :  McGraw-Hill Irwin,  c2018. 
 - xxxvi, 582 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789353160777 9353160774 
<br/><br/><label>LCCN: </label>2011051073 
<br/><br/><label>Nat. Bib. No.: </label>GBB206136  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .Z45 2013 
<br/><br/><label>Dewey Class. No.: </label>658.8  / SER 2018