TY  - BOOK
AU  - Malhotra,Naresh K.
AU  - Dash, Satyabhusan.
TI  - Marketing Research: an applied orientation 
SN  - 9789353433291
U1  - 658.83 23
PY  - 2019///
CY  - Upper Saddle River, NJ, London
PB  - Pearson
KW  - Marketing research
KW  - Methodology
N1  - Includes bibliographical references and index
ER  -