Malhotra, Naresh K. <br/><br/>
Marketing Research :  an applied orientation / 
Naresh K. Malhotra, Satyabhusan Dash. 
 - 7th ed. 
 - Upper Saddle River, NJ ;  London :  Pearson,  c2019. 
 - xxxiii, 955 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789353433291 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Methodology.
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAM 2019