TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Wirtz,Jochen
AU  - Chatterjee,Jayanta
TI  - Services Marketing: people, technology, strategy 
SN  - 9788131759394
U1  - 658.8 22
PY  - 2011/// [Impression 2017]
CY  - Boston, London
PB  - Pearson Education
KW  - Service industries
KW  - Marketing
KW  - Professions
N1  - include index
ER  -