Lovelock, Christopher H. <br/><br/>
Services Marketing :  people, technology, strategy / 
Christopher Lovelock, Jochen Wirtz & Jayanta Chatterjee. 
 - 7th ed.  
 - Boston ;  London :  Pearson Education,  c2011 [Impression 2017]. 
 - xxi, 683 p. :  ill. ;  25 cm. 
<br/><br/>include index 
<br/><br/><label>ISBN: </label>9788131759394 
<br/><br/><label>Nat. Bib. No.: </label>GBB011465  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Professions--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOS 2011