Keller, Kevin Lane,  1956- <br/><br/>
Strategic Brand Management :  building, measuring, and managing brand equity / 
Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob. 
 - 4th ed. 
 - Boston, [Mass.] ;  London :  Pearson,  c2015. 
 - xxix,586 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789332542204  £56.99 0273779419 (paperback) :  £56.99 
<br/><br/><label>Nat. Bib. No.: </label>GBB368458  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.
<br/><br/><label>Dewey Class. No.: </label>658.827  / KES 2015