TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 9781292092485
U1  - 658.8  23
PY  - 2016///
CY  - Englewood Cliffs, London
PB  - Pearson
KW  - Marketing
N1  - Includes bibliographical references
ER  -