Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 16th  ed 
 - Englewood Cliffs ;  London :  Pearson,  c2016 
 - 7310p :  ill. ;  24 cm 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9781292092485 1292092483 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8   / KOP 2016