David, Fred R. Strategic Management : concepts and cases a competitive advantage approach / Fred R. David, Forest R. David. - 16th ed. (global edition). - New York : Pearson, c2017 - 680 p. : ill. ; 26 cm. include index and references ISBN: 9781292148496 1292148497 Subjects--Topical Terms: Strategic planningBusiness planning Dewey Class. No.: 658.4012 / DAS 2017